Overwhelmed with the response of Cebuanos for the cult-favorite milk tea brand, CoCo Fresh Tea & Juice, has launched two branches in Cebu City in just a span of six months and plans are already underway for a third branch soon.
"Cebu City was one of the most requested area the we have received for CoCo to be present in, and when SM Seaside opened in Cebu, we knew that this was the perfect location to build our flagship store in Cebu", Larry Evans Tan, General Manager of CoCo, shared yesterday during the huddle with Cebu media at the CoCo SM Seaside branch.
The SM Seaside branch, which was completed March of this year, was CoCo's flagship store here in Cebu and one of the most Instagrammable branches. It has also since become a favorite hangout place of many Cebuano squads and families. The second branch in Ayala Center Cebu was opened last September to keep up with the demand for CoCo blends from the people of Cebu.
“We felt that the CoCo brand and the Cebuano lifestyle are a perfect match. Cebuanos are known for their love for good food and having a fun, relaxed vibe. They also love to hang out with their friends and families and these are exactly what CoCo stands for”, Larry Tan shared.
Larry Tan brought CoCo to the Philippines five years ago from the milk tea capital of the world, Taiwan. It has rapidly become a top player in the Filipino milk tea craze and is one of the strongest markets of the CoCo brand worldwide. And just recently, CoCo was awarded the Favorite Milk Tea Brand in the Philippines, a testament of its leadership in the milk tea market segment.
CoCo has also partnered with Grab Food delivery in Cebu so that those who crave for CoCo may just order through the app to get their favorite CoCo fix. CoCo Cebu branches will carry all CoCo blends that are available in Metro Manila, including the latest Chocolate Caramel Cream Slush which he described as “waves of caramel blended with chocolate slush over velvety salty cream making it a drink that is decadent for the local palate.” Chocolate Caramel Cream Slush is a blend that’s exclusive and created for the Philippines.
The other CoCo bestsellers which have now become favorites as well of the Cebuano customers are the Panda Milk Tea, 3 Buddies, White Pearl Milk Tea, and Passion Fruit Tea Burst. And they are also trying to come up with new flavors that their customers would love.
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